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Your Brand

A document that leaves your company should look like it came from your company. Getting there usually means somebody retypes the same hex code into the same field twenty times, and then does it again the year the brand changes.

XPress asks once. Your logo, your colours and your typefaces are set for the whole site, and every template uses them from that moment on - including the ones your colleagues made and the ones nobody has made yet.

Open the template designer and look at the bottom of the template list: Site brand. The row shows your colours, so you can see what is set without opening anything.

Changing the brand is a site admin’s job. Everyone else can see what has been set - useful when you are building a template and want to know what your cover is going to look like.

Upload the file and you are done. There is no public web address to arrange, no image host to keep alive, and nothing breaks the day somebody tidies up the folder it used to point at - the logo travels inside every document that uses it.

Two slots, because covers vary:

  • Full logo - the complete lockup, what a cover page reaches for by default.
  • Compact mark - for covers where the full version is too wide. Optional.

SVG is the one to upload if you have it: it stays crisp at any size, on screen and on paper. PNG, JPEG, WebP and GIF all work too.

Each template then chooses which one it wants - or a plain cover with no logo at all. The choice belongs to the template; the file belongs to the site.

Pick an accent, a text colour and a secondary for quieter text. That is the whole palette, and the restraint is deliberate: a document is not a website, and being asked to choose a colour for a table border is a reliable way to end up with something nobody can read.

Leave any of them unset and it keeps the colour it has always had. Set one and it moves everywhere it belongs at once - across every template, in the same afternoon your brand changed.

Upload your headline face and your text face, and documents come out set in them. The font travels inside the file, so a colleague opening it on a laptop that has never heard of your typeface still sees your typeface - not a substitute that quietly changes every line break.

Upload WOFF2 files. It is the format your brand’s font foundry will already have, and it is the smallest one - which matters, because a copy of it rides along in every document.

If you publish in Chinese, Japanese, Korean, Arabic, Thai or Devanagari, upload a font subsetted to what you actually publish in. A face that covers every script on earth is enormous and most of it will never be used.

Filling one slot and not the other is completely normal - headlines in your brand face and body text in the built-in one is a common and good-looking choice.

How big those titles are set is a template’s decision rather than the site’s, because a cover that fills the page suits a report and overwhelms a set of meeting notes. See the title sizes.

What your brand shapes, and what it leaves alone

Section titled “What your brand shapes, and what it leaves alone”

Your brand dresses the document itself: the cover, the contents page, your page titles, and the running header and footer are all set in your typefaces and your colours.

The header and footer were the last holdouts. They used to be printed by the browser in a document of its own, which your stylesheet could not reach, so they kept a plain system face however carefully the rest was set. They are part of the page now, and they look like the rest of your document.

The pages themselves keep Confluence’s own look. Your headings, tables, code blocks, info panels and status lozenges render the way they do on the page - which is almost always what you want from an export, because it is what the author saw while writing. A document whose code samples had been restyled in a display font would be a worse document, not a more branded one.

The designer’s preview draws your brand as you set it, so a colour can be judged against a real cover before it reaches a single template. Nothing changes for anyone else until you save.